Growth consultancy for technical founders
The Vision to Revenue System is a 30-60 day plan for technical founders in events and entertainment who are brilliant at delivery and invisible to the buyers who matter.
Built by someone who spent 15 years inside two media server manufacturers, helping them triple their eight-figure revenue.
Sound familiar?
You’re losing deals to worse products.
You know your kit or your crew is better. The other lot win because they tell the story and you explain the spec.
Every hire is a gamble.
Nobody can represent the company the way you can, so you end up doing the sales call, the delivery and the troubleshooting yourself.
Growth happens by accident.
A client calls, you drop everything. A competitor launches, you scramble. There’s no pipeline, no plan, and the phones going quiet…
If you’re a founder of a 0–30 person manufacturer or service company doing £0–10m, this is written for you.
Most technical founders believe excellent work should be enough. It isn’t. The companies winning your deals aren’t better at the craft. They’re better at the commercial side: story, pipeline, team, numbers. That’s fixable, and it’s faster to fix than you think.
Five mistakes that keep good companies stuck
I see the same five in almost every business I look at. You’ll recognise at least three.
01, Reacting without a north star. “If we keep delivering great work and saying yes to the right jobs, growth will happen on its own.”
02, Staying in the field. “Clients expect me there. If I step back, quality drops and we lose the deal.”
03, Leading with features, not emotion. “Our product is objectively better. If I explain the specs clearly enough, they’ll get it.”
04, Flying blind on the numbers. “I know roughly where we are. I don’t need the detail, I just need more revenue.”
05, Hiring without systems. “If I can just find the right person, they’ll figure it out and take this off my plate.”
Three ways to work with us
Every option runs over 30 days. The difference is whether we do the work on your numbers and your accountability, and whether I stay on afterwards. If you don’t know your true margins or your goals have no owners, you need the middle one.
The Vision Plan.
30 day commitment
£5,000.
Half a day of your time a week
The Vision to Revenue Plan.
60 day commitment
£10,000.
Half a day of your time a week.
Revenue Partner. Priced on your plan.
The Vision to Revenue plan on going.
All prices plus VAT. Half on booking, half on delivery.
Who’s behind this
I’m Lanz. I've spent 20 Years in the entertainment industry 15 of them at two media server manufacturers at the centre of this industry, most recently as Global Director of Solution Design, running teams across the AMER, EMEA and APAC. I helped them triple their eight-figure revenue. I’ve sat in the room for the demos that won and the ones that lost. Now I do that for founders who need it.
How commercially visible is your business?
Eighteen questions, 3 minutes. You’ll get a score out of 100 and a short read-out of where you’re leaking revenue.